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About Us

SalesMethods was conceived over a coffee in a street cafe in central London when a number of the original founders were discussing their experience in implementing Customer Relationship Management (CRM) and Enterprise Resource Planning  (ERP) systems.  As sales leaders the common view was that while these systems were great at supporting transactional activities and providing information for company executives, they were not so great at supporting the iterative activities of selling.  On the contrary, the collective experience was that the implementation of such systems was seen as a burden to most sales executives.

So SalesMethods was born with the purpose of delivering the ‘how to’ as well as the ‘what to do’ of selling with the vision of bringing ‘high performance sales to salesforce.com’.

The Executive Team whose job it is to steer SalesMethods toward its goals are:

Steve Bale:  Chairman

Steve is an economist who spent his early years in manufacturing and service organisations. He then embarked on a successful career in sales, marketing and general management. Key achievements have been founding and growing Oracle’s UK application business to £100 million; managing BEA’s (fasted ever company to $1 billion) most successful region (Northern Europe) and developing and growing a number of start- ups.

Michael Conner:  Chief Executive Officer

Michael spent his formative years with Xerox Corporation where he was schooled in sales, marketing and general management. He was heavily involved in driving strategic change through Quality and business transformation programmes. In recent years Michael has operated at Board level in UK PLC’s, driving change and growth on an international basis.

Richard Gilder:  Executive Vice President, Sales

Richard spent his early years in Xerox as a highly successful sales executive. He then moved to Dell Computers to manage their indirect channels in the UK before creating a £100m outsourcing business within the Retail Banking sector. He then moved to the City as a Director of Business Development for a major investment bank and more recently has been involved in marketing and selling Open Source database and business application products within a start-up organisation.

Tom Stiling:  CEO – Americas

Stiling spent his formative adult years in the US Marine Corps and has transitioned the discipline and rigour of this into his sales and general management approach. Holding senior sales and general management roles in early stage and start-up companies Stiling has driven the successful formation and execution of companies including Crossview, Lumigent Technologies, EnterpriseDB, Curl Corporation, Bluestone Software, Seer Technologies, Broadway & Seymour.

Andy Larter:  CTO

A first class honours graduate in computer science, Larter is an IT specialist who understands the meaning of delivering business value through systems. He has worked on some of the most complex security and application developments and implementations in the world. He prides himself on delivering quality solutions on time and to budget and has insight into what good IT looks like and what turns software into a real business tool.

Dr John Heaford:  Head of Sales Methodologies

John holds a PhD in Cognitive Psychology and Computer Based Learning, and a post-graduate Diploma in Business Research. John pioneered the e-Learning concept in the UK and his book, The Myth of the Learning Machine became a standard reference in most British universities for many years. Over the past 30 years John has been responsible for implementing corporate development programmes, with a focus on Methodologies and Skills for sales managers and all sales and sales support professionals.